Color

Click any swatch to copy its hex

Orange is the accent, never the field. Use it for CTAs, links, key numbers and the icon — not for large backgrounds or body text.

Cream is the default ground. Pages and slides sit on Cream; White is for cards and surfaces on top of it. Text is Ink, secondary text Charcoal or Gray.

Type

Headings — Poppins

Get more of your agents to cap.

For Independent Brokerage Owners

Body — Source Sans 3

One branded platform that replaces the pile of disconnected tools your brokerage pays for. Roster, onboarding, communication, resources, and more — all in one place your agents actually log into.

Pairing rules

Poppins — headlines & UI labels. Bold 700 for headlines, SemiBold 600 for subheads & buttons. Matches the wordmark; never use it below 12px.

Source Sans 3 — paragraphs, emails, tables. Regular 400, SemiBold 600 for emphasis. 14–16px on screen, 11–12pt in print.

Both are free on Google Fonts. Fallback stack: Arial, sans-serif.

Logo

Clear space around the mark = width of the center dot

Lockup — default on light

Lockup — on Ink

Icon & wordmark — small spaces